How to brainstorm business ideas

As a tech entrepreneur, you have lots of ideas. But how can you organize and brainstorm them in an effective way?

When looking at how to brainstorm business ideas, keep in mind the challenge you are trying to solve, who you are trying to help, and how you can help them. Let's get into it.

What challenge are you trying to solve?

One important step in how to brainstorm business ideas is looking at the problem you are trying to solve.

For instance, you may have noticed that in your area, it is hard to find a tradesman who can help with repairs. You either have to make many phone calls to friends, or do a lot of digging online, only to find out that the business is closed or no longer in service.

This is definitely an important issue to you, so how will you choose to solve it? This is one important step in looking at how to brainstorm business ideas.

Think about the challenge, and your reason for solving it. Break down your reasons as to why you think it is an issue, why solving it can help people, and what you plan to do to solve this issue.

Answering these questions will help you get on your way to brainstorming business ideas.

Once you start working on these ideas, you will need a place to brainstorm them, and that's where our project brainstorming tool comes in.

Who are you trying to help?

Another point to consider when looking for how to brainstorm business ideas is figuring out who your target audience is. market.

Going back to the tradesman example, you could argue that homeowners are the target audience. After all, tradesmen are not your audience, because they are not looking for a tradesman. The homewowners are!

So now that you've discovered who you are trying to solve this problem for, the next thing you want to do is talk to them. In your case, speaking with homeowners and getting their opinion on your ideas is a great way to start.

Ask them if they've faced the same problem that you have, how they have been dealing with it, and your solution to the problem. The more homeowners you speak with, the better, as you will get a wide range of ideas and feedback from people.

How will you help them?

A final point to consider when looking for how to brainstorm business ideas is how you will help your target audience. market.

So you've discovered that you're not the only one finding trouble booking repairmen and tradesmen in your area! You've spoken to other homeowners, and they feel the same way as you?

How can you help these homeowners? This is where you as a tech entrepreneur can create a solution to this problem. It could be building an app, website, or list where homeowners can view, message, and book repairmen. Maybe you create a serivce where you directly pair people with tradesmen.

Whatever the case may be, as a tech entrepreneur looking for how to brainstorm business ideas, figuring out how to help your audience is a vital stage.

How Swizo can help you brainstorm business ideas

We realize that looking for ways on how to brainstorm business ideas is a problem that many tech entrepreneurs face. That's why at Swizo, we built a custom tool for business owners like you.


With our brainstorming tool, you can mind-map ideas and concepts, helping you brainstorm problems and solutions to those problems.

Interested in what Swizo has to offer? If so, click the link to learn more.

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